Female Fashion

The broad objective of Journal of Fashion Marketing and Management is to provide a forum for the publication of refereed, academic papers and more applied case study material in the fashion manufacture and retail sectors. The specific aims of the journal are to: •provide a refereed forum for empirically based research in clothing marketing and management • encourage the production and dissemination of rigorous academic papers addressing major marketing and management issues facing the world's fashion manufacturing and retailing sectors •

identify best managerial and marketing practices internationally and to promote their widespread use in the sector • provide a regular review of trade, production, consumption and employment trends in various countries/regions • expose concepts in fashion marketing and management to rigorous study and, where appropriate, to undermine widely held myths by presenting well-focused research evidence.